8 Marketing Strategies That Will Magnify Your Holiday Sales
Holiday sales can form a major part of your business’s total revenue. It can also provide avenues for gaining and retaining new customers. It all starts with some preparation. Here’s a rundown of how to ace your holiday sales.
Create holiday cheer with content.
During the holiday season, customers look for that celebratory, cheerful, and enchanting atmosphere. Create content with sparkle and warmth for store displays, web pages, and social media.
Some ways are gift-wrapping services, limited edition products, and charity events.
Our recommendations to reel in customer engagement:
Create interactive content. Think quizzes, polls, interactive videos, simulated reality experiences, interactive emails, and webinars. By getting customers to engage with your content, you create leads and positive journeys. This may lead to sales.
Optimize content for mobile. Most customers are using mobile devices to access social media, shopping sites, and email. Mobile ranks as the #1 site for conversion and sales for businesses. Optimize your online pages, images, and email campaigns for mobile viewing.
Consider using geo-location. It can customize content, like email marketing, to the customer’s nearest store.
Instead of a hard sell, appeal to customers’ needs and wants. Hone in on why products work, why customers love them, and the positive values of your business.2. Present Gift Suggestions
The year-end holidays are all about giving. It is a time for people to show their love and appreciation with gifts. Make the task a little easier by curating gift shopping lists. These lists can be generated based on the profiles customers are shopping for: for him, for her, and for an office gift exchange.
Delivering gift suggestions to customers over the holiday season can inadvertently prompt sales. Package items as ideal gifts via social media posts, landing pages, and email campaigns. They make powerful CTAs and motivate customers to purchase.
3. Think In-person Events
A Statista report says customers prefer in-person shopping to online for the holidays. In 2022, 43 percent of shoppers planned to shop in person. 57 percent planned to shop online(1).
This is likely due to customers wanting the holiday atmosphere of in-store shopping. Spruce up stores with festive drinks, holiday décor, gift-wrapping, or product demos. Stock checkout aisles with stocking stuffers to boost sales. Another option is to work with your mall on events or invite influencers to host. In-store shopping can get customers in the buying mood.
4. Collect Customer Details
Make the most of your holiday marketing by collecting useful customer details. The holidays are a time when ads and discounts are most likely to influence customers. Create a lead form for email addresses and names on social media posts and landing page banners. The contact details can be utilized in regular email campaigns. Consider offering discounts to new customers as incentive for signing up to your newsletter.
5. Connect Through Email Marketing
Email marketing can be a powerful way to reach your customers during the holiday season. Personalizing messages to them can improve its effectiveness. Before the holidays, you can send content with: gift ideas, party prep, special discounts, product demos, and custom greetings.
Reaching customers in their inbox, as they go about their day, can build loyalty and lasting customer relationships
6. Personalise Messaging
During the holidays, customers want a special touch on the goods and services they buy. They want to treat their loved ones and themselves.
Depending on your product or service, you may personalize your products or messages during your customer journey.
7. Opt for Video
Experts have touted video marketing as the latest, most on-trend (and effective) form of marketing, especially potent during the holidays. Tap into video to share behind-the-scenes footage, brand news, and product content. Customers love to keep abreast of news on their favourite brands and influencers. Partner with influencers to create engaging video content. After examining your target audience and the influencers they follow, the most suitable influencer can be selected.
In your videos, incorporate a human element to bridge the connection with customers. Humorous or delightful content can be great for holiday celebrations.
8. Make the Most of Small Business Saturday
Small Business Saturday is a yearly event, launched by American Express. It honors all small, local businesses. A counterpart to Black Friday and Cyber Monday, it inspires customers to support and shop local stores.
To reach your local market, run marketing campaigns for Small Business Saturday. Brand-focused and product-specific marketing programmes can be created and launched on the date. Include some behind-the scenes footage and brand stories to ingratiate your brand with local customers. A mix of social media channels, email outreach and your main landing site can be used to disseminate Small Business Saturday content.
Consumers are now, more than ever, shopping smarter. They do research on brands, and practice certain ethos when shopping. For instance, millennials and Gen-Zs want to reduce their carbon footprint; and they do this by supporting local businesses. Using Small Business Saturday content can help build a loyal customer base and boost future sales.
Once you have planned your holiday marketing strategy, don’t delay putting them in action. Customers are reported to do their gift-scouting and holiday shopping as early as before or around October. Schedule your holiday marketing so that they are regular leading up to the end-of-the-year. Have a merry time marketing your brand, products and services!
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References:
https://www.business.com/articles/holiday-marketing-tips/
