Search Marketing Services | A Rank Above the Rest

When online users search for a particular company, product or service, they are demonstrating an intent. With the right search strategy, we can target users further down the funnel and this leads to quality leads for your business.

SEO

Search Engine Optimization What is SEO?

SEO allows you to be seen and ranked highly on Google for your relevant keywords by optimising and increasing traffic to your website. When people enter their key phrases into search engines like Google, effective SEO means that your website will appear on the first page of Google results. A high search engine ranking makes it easy for potential clients to find your business, services or products online. In turn, this increases your conversions, leads and sales.
Fintech Marketing Agency and B2B Tech Marketing for SaaS Solutions
SEO solutions

SEO

Transform your brand with leading SEO solutions.

If you need to be convinced on why investing in good SEO practice is essential for your brand, think about this: a massive 75% of people never scroll past the first page of search engines. That’s three quarters of your potential target market that you’re losing to low search engine results page (SERP) rankings.

SEM

Search Engine Marketing generates Quality Leads and Sales.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. One of the key PPC platforms is Google Search Ads which are paid-for results that appear above and below organic results in Google. The higher an ad appears in search results, the more traffic it will attract. Other ads include video ads, shopping ads, display ads etc. Talk to us to find out more!

Quality Leads and Sales
Quality Leads and Sales

SEM

How can we improve the conversion rate of your SEM campaign?

A successful Search Engine Marketing campaign requires constant optimisation on your keywords, ads, bids and website/landing page. Your offer and call-to-action are equally critical to driving conversions. A weakness in any one of these areas will affect your campaign results.

search engine marketing

Get on Page 1 of Google | Rank Above the Rest

In today’s competitive digital landscape, achieving top ranking on search engine results can help businesses get a foothold in their specific industry. As a leading SEO agency in Singapore, we specialize in helping businesses ignite online visibility and customer traffic, helping them reach their goals through proven SEO strategies. Whether you’re a startup or an established enterprise, getting to page 1 of search engine results can significantly boost your online presence and bring in more customers.

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Our SEO Agency’s Comprehensive Search Marketing Strategy

Search marketing encompasses both organic and paid search techniques. Carefully crafting a combination of both techniques can help spark unmatched brand visibility for your business. We will devise a customized, comprehensive search marketing plan that helps get your business to the top of your field.

The search techniques we use:

Gain Unmatched Brand Visibility

  • Increased Traffic
    Appearing on the first page of search engines can increase your website’s traffic significantly. Higher rankings attract more clicks, bringing in potential customers who are actively searching for your products or services.
  • Build Trust and Credibility
    Websites that rank on page 1 of search engines are viewed as more credible by users. Ranking higher builds trust and can lead to improved brand recognition and customer loyalty. 
  • Better Conversion Rates
    Getting on page 1 means your website will be seen by a larger audience, increasing the likelihood of conversion. Targeted SEO strategies lead to higher-quality leads and more sales opportunities.

When Do Paid Search Ads Come In

  • You need a faster ROI through paid ads (e.g., Google Ads). 
  • You want a balanced approach that covers both organic and paid search. 
  • You’re running campaigns targeting local or global markets with specific keywords.

When Does SEO Come In

  • You’re looking for long-term growth with organic search strategies. 
  • Your business has a limited budget and cannot afford paid search ads. 
  • You want to improve your website’s on-page and technical SEO to increase visibility without direct paid advertising.

Get Unmatched Ranking With Our Well-Rounded Search Strategy

While there’s a distinct difference between search and SEO marketing, these two can also work in tandem for better results. A well-rounded strategy integrating both organic and paid efforts can ensure businesses are visible across multiple channels. Combining the strengths of both allows businesses to capture a larger share of the digital market.

Ready to Rank Above the Rest?

Book an Intro Call to Find Out About:

  • A partnership with Splash and Drips
  • Our expert opinion on next search marketing steps
  • How we can help you scale up
  • A comprehensive search marketing plan

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FAQ

The cost of hiring a search or SEO agency varies depending on your business needs. On average, search marketing costs between $1,000 and $20,000 per month, while SEO marketing typically cost between $500 and $10,000 per month, depending on the complexity of the project. It’s important to discuss your goals and budget to create a customized strategy.

While it’s possible to manage SEO and paid search campaigns in-house, it can be challenging and time-consuming. Search and SEO agencies have the expertise to quickly identify opportunities and implement strategies that deliver measurable results. If you don’t have the resources to manage these campaigns yourself, partnering with a search marketing agency is a beneficial idea.

For SEO, it typically takes 3-6 months to see noticeable results as search engines require time to crawl and index your site. Paid search campaigns, however, can show immediate results, depending on your budget and targeting strategy. A combination of both strategies can provide a balanced and effective approach.

It depends on your goals. If you’re looking for a holistic digital marketing strategy that covers multiple aspects of online visibility, such as paid ads, social media, and SEO, then a search agency would be a great fit. However, if your primary goal is to improve your website’s organic rankings and attract traffic without spending on ads, an SEO agency would be more suitable. Consider what your business needs: short-term paid results or long-term organic growth.

Yes, a search agency can help with both SEO and paid search marketing (PPC). These agencies are typically skilled in managing multiple aspects of search engine marketing, from driving traffic through organic SEO efforts to running targeted ad campaigns. If you’re looking for a combined approach to increase your website’s visibility in both organic search results and paid ads, a search agency is well-equipped to manage both strategies together.

About the Author

Ethan Tan is a seasoned fintech marketing strategist with over 10 years of experience helping financial technology businesses grow their online presence and drive customer acquisition. Specializing in content marketing, SEO, and data-driven campaigns, Ethan has successfully crafted marketing strategies for leading fintech companies worldwide. His passion for blending technology with marketing innovation has helped numerous startups and established fintech brands achieve long-term success.