Search Marketing

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When online users search for a particular company, product or service, they are demonstrating an intent. With the right search strategy, we can target users further down the funnel and this leads to quality leads for your business.

SEO

Search Engine Optimization What is SEO?

SEO allows you to be seen and ranked highly on Google for your relevant keywords by optimising and increasing traffic to your website. When people enter their key phrases into search engines like Google, effective SEO means that your website will appear on the first page of Google results. A high search engine ranking makes it easy for potential clients to find your business, services or products online. In turn, this increases your conversions, leads and sales.

SEO

Transform your brand with leading SEO solutions.

If you need to be convinced on why investing in good SEO practice is essential for your brand, think about this: a massive 75% of people never scroll past the first page of search engines. That’s three quarters of your potential target market that you’re losing to low search engine results page (SERP) rankings.

SEM

Search Engine Marketing generates Quality Leads and Sales.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. One of the key PPC platforms is Google Search Ads which are paid-for results that appear above and below organic results in Google. The higher an ad appears in search results, the more traffic it will attract. Other ads include video ads, shopping ads, display ads etc. Talk to us to find out more!

SEM

How can we improve the conversion rate of your SEM campaign?

A successful Search Engine Marketing campaign requires constant optimisation on your keywords, ads, bids and website/landing page. Your offer and call-to-action are equally critical to driving conversions. A weakness in any one of these areas will affect your campaign results.

Search Marketing