In today’s world, social media marketing is an essential element to any successful digital strategy. It comes with a host of benefits including increased brand awareness and authority, more inbound traffic, higher conversion rates, and better customer satisfaction.
Over 60% of people say they use Instagram to find new products, while a huge 80% follow at least one business on the platform. Instagram offers a range of inbuilt marketing features and sophisticated analytics, making it easier than ever to promote your brand in a beautiful and effective way.
As the world’s biggest social media network, Facebook offers a powerful and versatile advertising platform. 93% of digital marketers use Facebook advertising to promote products and services regularly. Having a bulletproof campaign with Facebook ads can result in the best ROI across any form of advertising today.
For B2B marketing, there’s no better option than LinkedIn advertising. 80% of B2B leads come from LinkedIn ads, while 94% of B2B marketers use LinkedIn to distribute content. Reinforce your brand’s status as a thought leader and tap into powerful professional networks with a solid LinkedIn marketing strategy.
93% of people who follow small & medium-sized businesses on Twitter plan to purchase from them, while 69% have already purchased from them because of something they saw on the platform. Get your business in front of new users and watch your engagement soar with a compelling Twitter marketing blueprint.
Internet video traffic will make up over 80% of all consumer internet traffic in four years’ time. As well as driving purchase behaviour, video marketing creates stronger customer engagement. Get ahead of the crowd and invest in a YouTube advertising strategy for your channel – when your business is generating more leads and sales than ever before, you’ll be glad that you did!
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